3M’s innovative and global culture

3M’s innovative and global culture

Instructions: You will need to review the case study in your textbook (Case 19), the weekly readings,

and outside research, then answer the following questions utilizing topics covered in

chapters 9 and 10.

• How was the culture of entrepreneurship and innovation nurtured at 3M from the

era of McKnight through to that of DeSimone? How has entrepreneurship been

institutionalized within the company?

• What were the strengths of the organization and culture of 3M during the

McKnight to DeSimone era? What were the potential weaknesses?

• Over their existence, 3M has utilized both related and unrelated diversification.

Please provide an example of each in relation to 3M. How did each type of

diversification work out for the company?

• Utilizing different examples than in question 3, what has 3M done right with their

diversification? What have they done incorrectly? Why?


• Submit a two-three page Word document covering the elements of the


• Develop a clear introduction, body, and conclusion. Use paragraph format and




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