BCO311GlobalBusinesstaskbrief1.docx – Assignment:
COURSE CODE BCO311COURSE NAME GLOBAL BUSINESSFinal assignment task brief & rubrics
Task : Report + presentation
1. Report (to be submitted on Turnitin) Individual task. It has 3 components. Total = 60 % (Rubrics at the end)
1. Description of the decisions taken during the 8 rounds: — 4Ps, segments, plants, source of competitive advantage, etc. Consider their product line from a “consumer reports” standpoint.
2. Which strategy were applied for this product? Identify the main characteristics. Was it consistent or not? Was it in line with chosen segment?
What could have been done differently? (What went right or wrong?) (20%)
2. Answer the following questions (20%):
2. Answer the following questions (20%):
1. Give a critical opinion about M. Friedman’s text on CSR.
2. Compare 3 modes of entry in an international market and give 3 examples.
3. What are the main differences in distribution systems worldwide?
3. Final Competition results (20%)
Team 1: 100
Team 2: 95
Team 3: 90
Team 4: 85
Team 5: 80
Team 6: 75
4. 15 min oral presentation with 8 to 10 slides including graphs and charts establishing correlations. Group task. (Rubrics at the end) (40%)
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Week 11 – Via Moodle (Turnitin). 26th of December January 23:59
Weight: Report = 60% of your total grade for this subject.
Presentation = 40% of your total grade for this subject.
It assesses the following learning outcomes:
•gain a deep understanding of the combination of localization and globalization factors.
•be able to discuss the means and ways to develop abroad.
•critically examine various management functions and constraints in an international environment.
•assess and evaluate the challenges (currency risk, shipping, cultures) and rewards of international expansion.
Rubrics for Global Business Individual report
Marginal fail 60-69
Knowledge & Understanding (20%)
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.
Student understands the task and provides minimum theory and/or some use of vocabulary.
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Student applies fully relevant knowledge from the topics delivered in class.
Student applies mostly relevant knowledge from the topics delivered in class.
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (30%)
Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.
Student critically assesses in good ways, drawing conclusions from relevant authors and references.
Student provides some insights but stays on the surface of the topic. References may not be relevant.
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.
Rubrics for oral assessment in GB:
Demonstrates a thorough knowledge of all concepts and theories applied to the case study
Demonstrates a good knowledge of some relevant concepts and theories applied to the case study
Demonstrates some knowledge of a few key concepts and theories applied to the case study
Demonstrates little knowledge of concepts and theories applied to the case study
Demonstrates no knowledge of concepts and theories applied to the case study
Expresses self proficiently and clearly, selecting relevant information and structuring the message logically
Expresses self well and is mostly clear. Selects mostly relevant information and message is mostly logical
Makes a fair attempt to express self well and clearly. Some content is relevant and logical, although inconsistently so
Has difficulty expressing self clearly. Content is largely irrelevant and illogical
Message is difficult to understand, mostly irrelevant and there is no evidence of an attempt to structure it
Pays full attention to the audience, makes direct eye contact and does not look at notes.
Pays attention to the audience, makes eye contact but sometimes looks at notes
Reads from notes, sometimes establishing eye contact with the audience
Mostly reads from notes, barely any direct contact with audience
100 % reading from notes, no contact with the audience.
Provides full answers to questions attentively and politely.
Provides good answers to questions attentively and politely
Provides incomplete answers questions. May lack attention or politeness.
Has difficulty answering questions. Lacks attention and/or politeness.
Does not answer questions
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