Business Marketing Management Tutorial Questions

PAPER INSTRUCTIONS

Assessment Task – Tutorial Questions Assignment
Unit Code: HI5004
Unit Name: Marketing Management
Assignment: Tutorial Questions
Due: 11:30pm 13
th October 2020
Weighting: Total Mark 50 = 50%
Purpose: This assignment is designed to assess your level of knowledge of the key topics
covered in this unit
Unit Learning Outcomes Assessed:

  • Student will be able to integrate theoretical and practical knowledge of Marketing
    Management
  • Research the tools for gathering marketing information and utilise the tools to assess
    markets
  • Evaluate consumer behavior and its effect on business performance
  • Conduct and apply marketing research to enhance decision making including
    segmentation and targeting and positioning
  • Develop creative marketing strategies for new product development including product,
    price, people and promotion – Generate creative strategies for customer acquisition and
    retentionDescription: Each week students were provided with three tutorial questions of varying
    degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week
    on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills
    and knowledge to answer the provided tutorial questions. Your task is to answer a selection of
    tutorial questions covered over Week 2 to Week 11 inclusive.
    It is important when you answer the questions, you do not just copy and paste the answers from
    other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to
    your answers. All references must be listed appropriately at the end of the report using Harvard
    referencing style.
    The questions to be answered are:
    Question 1: (11 marks)
    Week 2 – Question 2:
    Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned.
    But whilst our day to day lives have changed, for business, the show must go on — or else risk
    complete failure. It is undeniable that some businesses won’t be able to thrive during this
    period. But with creative thinking and a change of tactics, many businesses will be able to adapt
    and succeed, even during a lockdown.
    Select one industry in the list below:
  • Fashion
  • Tourism
  • Hospitality
  • Education
  • Retail
  • Food
    You are required to provide and discuss some suggestions to adapt the marketing strategy of
    the industry selected for Covid -19. Word count: no more than 500 words
    Reference: at least 2 academic sources to support your discussion
    Question 2: (11 marks)
    Week 6: Question 2:
    Lovemarks – The future beyond brands
    Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was
    first widely publicized in a book of the same name written by Kevin Roberts, CEO of the
    advertising agency Saatchi & Saatchi.
    Watch the video and the paper in the links below and provide your opinion in 300 words. Do
    you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to
    use the information from the links to support your discussion.
    http://redrose.consulting/speeches/the-power-of-love/
    http://www.saatchikevin.com/lovemarks/future-beyond-brands/
    Question 3: (7 marks)
    Week 4: Question 1
    https://www.youtube.com/watch?v=jeQ7C4JLpug
    Watch the video in the link above and answer the following questions:
  • What are the benefits for the company to understand about consumer behaviour?
  • Using the information from the video and discuss about the tools that company can use
    to understand about consumer behaviour
    Answer the question in 300 words and you must use the information from the video to support
    your discussion
    Question 4: (7 marks)
    Week 5: Question 3
    You are marketing manager for a noodle company. Your company is launching a new noodle
    soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient. Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”
    noodle in 300 words.
    Question 5: (7 marks)
    Week 7: Question 2:
    Watch the video in the link below and answer the questions:
    https://www.youtube.com/watch?v=I8_gmYNCQ1g
    What is Zara’s product strategy?
    How did Zara take over the industry using “fast fashion”?
    Answer the question in 300 words and you must use the information from the video to support
    your discussion (7 marks)
    Question 6: (7 marks)
    Week 11: Question 1:
    You work as a sales representative in a company that manufactures surgical equipment. Before
    calling on an important prospect, you decide to search the Internet and find out details about
    her/him. What step in the selling process is being carried out here? What is the importance of
    this step?
    Answer this question in 300 words with 2 references to support your argument (7 marks)
    Submission Directions:
    The assignment has to be submitted via Blackboard. Each student will be permitted one
    submission to Blackboard only. Each student needs to ensure that the document submitted
    is the correct one.
    Academic Integrity
    Academic honesty is highly valued at Holmes Institute. Students must always submit work that
    represents their original words or ideas. If any words or ideas used in a class posting or
    assignment submission do not represent the student’s original words or ideas, the student must
    cite all relevant sources and make clear the extent to which such sources were used. Written assignments that include material similar to course reading materials or other sources should
    include a citation including source, author, and page number.
    In addition, written assignments that are similar or identical to those of another student in the
    class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The
    consequence for a violation of this policy can incur a range of penalties varying from a 50%
    penalty through to suspension of enrolment. The penalty would be dependent on the extent of
    academic misconduct and the student’s history of academic misconduct issues.
    All assessments will be automatically submitted to Safe-Assign to assess their originality.
    Further Information:
    For further information and additional learning resources, students should refer to their
    Discussion Board for the unit

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