Category: What are the pros and cons of L’Oréal’s current consumer insights and market research practices

L’Oréal Case Study Analysis – Course Researchers

L’Oréal Case Study Analysis L’ORÉAL USA: DIGITALLY OPTIMIZING CONSUMER INSIGHTS Dennis Paris, Sheri Lambert, and Amy Lavin wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to […]

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